The internet is an unparalleled bounty of discounts waiting to be found. But rather than spending hours trawling through shops, it’s a lot easier and faster to search and compare prices online to find the deal that’s best for you.
Anything from groceries to holidays to life insurance can be found online at a price much lower than on the high street. The stiff competition between online businesses is great news for you, the savings-hunter, as companies are (figuratively) throwing deals at you.
But some sites are going to even greater lengths. Life insurance comparison site comparethemarket.com is the perfect example. They’ve strayed away from the norm and taken a completely different tact in their approach to getting your attention – comedy.
Take a look at their latest short, explanatory ‘film’, available exclusively on moneysavingblog.org and you’ll get the idea.
Looking past the velvety jacket and rouge, curly tresses of the company’s CEO and founder, Maurice Wigglethorpe-Throom, you’ll recognise the comedian Robert Webb. Best known for his role in Britain’s award-winning sitcom, Peep Show, Webb has come up with a whole new character to entertain you with classic tomfoolery.
Mr Wigglethorpe-Throom is sarcastic, blunt and uses perfect pronunciation to clearly get his financial message across. And to make it even clearer, his dramatic demonstration involving a tranquiliser gun, weeping widow and plenty of biscuits is sure to show you the benefits of life insurance.
If you put aside the horseplay, the actual message Mr Wigglethorpe-Throom is delivering has some solid points. You need to be financially prepared in case an emergency or tragedy occurs and you need to find a financial product that’s going to deliver you “a whole heap of Viennese Swirls” rather than “a couple of digestives”.
Just be careful because some policies “contain raisins”.