Designing a banner may seem like a lot of fun (and it is, truth be told) but there are some things you need to consider if you want your banner to have the maximum effect on the public. Banners such as roller banners, pop banners, and pull up banners are time-tested marketing tools that are guaranteed to draw a crowd if you know how to handle it well.
There are many aspects to think about when designing your banner – and one of the issues that is most underestimated is the font of your lettering. You need to get a message across, and there are a lot of ways to do that. If you want to use words, you better do it correctly. Having a hard time deciding on the fonts of your banner? Here are your top questions answered.
There’s nothing as powerful as a clear message. Simple statements such as “Dine Here!” or “Your Best Soap” stick to the mind and deliver a message that is easily understood. Remember, it’s not the purpose of the banner to tell the people everything that’s on your mind – rather, the banner’s purpose is to get the potential customer interested and have them investigate further. Be bold and be clear.
Project an image of your business
Your design should project the image of your business. Your colours should represent your brand, the picture you choose should represent your product or service, and your fonts should proclaim your message loudly, clearly and proudly. Stick to simple-to-read fonts that make your message clear and reflect who you are.
Size is important
The font size should be considered with two things in mind. Firstly, the available space you have; secondly, whether the size of the words and letters are actually readable from a distance. Remember, clarity above all.
Colour makes a difference
The colour should be a colour your target demographic is attracted to. It should also be a colour that makes enough contrast with the letters on your banner for clarity and ease of reading.
Bear in mind that it’s not just the colour of your font that makes a difference – it’s also the contrast with the background. This goes back to both clarity and the image you want to project. You want your target demographic to be able to read the letters and words clearly, as quickly as possible, without hesitation and without having to stop to see whether they got it right, especially if you are planning on having outdoor pull up banners. You also want the colour to speak to them, so ensure you do research on the target demographic and see what appeals to them. The banner is a simple, but very effective tool – if you get it right and think about all aspects, including fonts.
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