Many people have quite an array of artistic skills in their repertoire. We also have a tendency to keep our talents hidden and work jobs that don’t really make us happy. Why not avoid the tragic dead end jobs, and branch out on your own? Sell your arts and crafts. If you’re like most people, you may not know how to find a fitting platform for this. Here are a few ways you can market and sell your handcrafted arts and crafts.
Ways to market your arts and crafts
Before you can really get your sales up and go, you need a way to get your craft out there to the public. You need extensive marketing. Here are just a few ways you could consider implementing it into your marketing strategies.
- Trade Show Displays & Banners: It’s always a positive experience to get yourself a booth at a trade show or convention. There are plenty of online companies that offer cheap solutions to all of your banner and display needs.
- Crowdfunding Websites: Crowdfunding websites are all the new rage. You can use these sites to set up a campaign to raise money for your worthy cause. If you offer a piece of art or one of your simple crafts as a gift, people will donate money to your cause. This could be a great platform to grow your sales in the long run.
- Word Of Mouth (or Social Media): You could always rely on real-life word of mouth. Telling your friends goes a long way. You also want to implement any and all social media sites that you are currently using. This will stretch your network much further than just a simple word-of-mouth information line.
- Social Media Marketing:
To sell your art through social media marketing, start by creating visually captivating posts showcasing your artwork. Maintain a consistent brand image across platforms. Engage with followers, respond to comments, and build a sense of community. Utilize multiple platforms to reach diverse audiences. Create valuable content related to your art, like tutorials or behind-the-scenes glimpses. Collaborate with influencers or artists in your niche for increased visibility. Incorporate relevant hashtags to expand your reach. Does this sound too overwhelming for you to take care of? How about seeking the assistance of an expert from companies similar to Out of Dust Marketing? You can find them by conducting an online search for “social media marketing jacksonville“.
Now you need to find a place to unload the treasures. There are a plethora of opportunities out there for up-and-coming artists and craftsmen. For starters, you could market yourself to a trade show or convention in your area as we mentioned above. Set up a booth and display your work for all the people that pass your way. Also, make sure you learn to take great pictures of your work. Display those pictures if there are bigger pieces that could be shipped.
Another keen idea to find a place where you can sell your work would be to visit your local head shops and craft shops. Most privately owned shops buy local arts and crafts to sell in their shops. You can also find the owner working the counter, so finding the right person to talk to shouldn’t be too challenging.
The internet also offers a great platform for selling your arts and crafts. There are literally hundreds of sites available. Here are just a few of those to start.
- ArtPal: This is a free online gallery. They take a small percentage when they sell a piece of your art, but it’s not much.
- Etsy: Etsy is a community of artists that sell their crafts online.
- net: This is a massive online gallery where you can sell your art. Their spoken mission is to make art available to anyone and everyone around the world.