The internet has changed the way many companies do business today as most people have internet access on the go. What this means is that it allows individuals to locate any business they desire just by using their smartphone. Not only can they locate local businesses, but they can also shop at stores across the globe that ship to their location. Along with this, most people are part of different communities known as social networks that allow them to learn about others experiences with businesses as well as receive suggestions about where to shop.
What are Social Networks?
Social networks are websites like LinkedIn, Facebook, and Twitter, among many others. All you do is join these websites and start making friends. However, if you are using these social networks to get the word out about your business, you may find that it is not that easy, especially if you are not popular.
What all of these social networks allow is that you can communicate in real time with all of your friends and followers. This can be a great tool when you are promoting your products or services. However, if all you do is type in a few words on Twitter or add a photo to Facebook explaining your sale, you may not get much attention.
Yes, all of your followers will have an opportunity to see your posts, however, according to how many friends they have, your post may be buried in a few short minutes. With the most popular social networks, it can be very difficult to grab the attention of customers until you have a large following.
Where to Find Social Networks
As a business owner, it would be in your best interest to join the most popular social networks, however, you should also learn more about the hundreds of networks that are available and find ones that are in your niche and join those as well.
By joining smaller networks that are in your niche, you will be getting more targeted traffic to your profile on that network which will click to visit your website or learn more about your products or services. When you choose a network such as CafeMom for mothers which is a great community for moms to share their experiences as well as promote their products or services that help mothers. DailyStrength is a community for medical and emotional support which would be the perfect community for a physician or therapist to join to encourage the community to seek professional help as well as promote their own services. Of course, these networks are not as large as Facebook but they are targeted to specific audiences.
The one thing to remember is that even though you join these smaller communities, each member of this network more than likely also has a Facebook page. If you provide quality information or products in the smaller groups, these individuals will begin to share your posts on Facebook as well, which can lead to more traffic. The best part is that others will be promoting your products or services to their friends which will bring more traffic to your website or other social network profile.
It does take time to gain popularity, however, once you get the word out, your content will be shared with those that are looking for your product or service.